Shutterstock expands deal with OpenAI to build generative AI tools

Shutterstock AI Image Generator with DALL-E Tech: Enhance Your Visual Content Today

The legal questions around AI content use will become a key point of contention throughout the year, as more content pumped out by these tools makes its way online, and more money starts changing hands based on such creations. Yakov Livshits “We’re always updating features with the latest AI tech in the industry,” says Bi Xiaocun, senior vice-president, Kingsoft Office Software. The rise of generative artificial intelligence has been rapid – and transformative.

Then, click the generate button, and Shutterstock’s AI will offer you several options. You can make a few adjustments to the picture using Create or purchase a license and download the image. The titan of stock photo licensing, Shutterstock, finally released Shutterstock Generate, their own AI image generator that creates images from text prompts. Still, to address the concerns of artists in its platform, Shutterstock set up a ‘contributor fund’, which compensates artists for their contributions used in training the company’s generative AI.

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If not viewed carefully, artificial intelligence could lead to a theft crisis within creative fields. An ethical way to train AI models and respect artists’ copyright is at the core of most developers’ plans. Still, so far, no other company has established a structure to pay photographers directly. Equally valuable, as the tool is trained with content from Shutterstock’s library, it is meant to deliver varied, inclusive, diverse, and realistic imagery that reflects the content the agency has curated into its 425 million photo depository.

shutterstock launches generative ai tool

The following video offers a quick demonstration of how the generate listing content feature works. Join us today — unlock member benefits and accelerate your career, all for free. Previously, artists needed to buy expensive 360-degree cameras to create backgrounds and environment maps from scratch, or choose from fixed options that may not precisely match their 3D scene.

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From its partnerships with Meta and LG Research to this Dall-E-based AI image generator, they’re working hard and at full speed to stay on top of the game. Nevertheless, the relationship between stock content libraries such as Shutterstock and generative AI startups is known to be somewhat rocky. Given the potential of generative AI, especially in the realm of art, to design customizable images rapidly, it presents a credible threat to the traditional stock galleries. As the legal frame for AI-generated images has been the main obstacle for stock media providers to embrace AI imagery fully, a titan like Shutterstock making this move is significant and might signal a full acceptance of AI image licensing. The partnership between Shutterstock and OpenAI to build generative AI tools is a significant development in the field of AI. It not only showcases the potential of generative AI but also demonstrates how companies can work together to navigate the complex landscape of AI development and usage.

shutterstock launches generative ai tool

Other companies with extensive media catalogs have waffled between taking money upfront and licensing content to digital platforms and keeping it exclusive. Today the CMSWire community consists of over 5 million influential customer experience, digital experience and customer service leaders, the majority of whom are based in North America and employed by medium to large organizations. Our sister community, Reworked gathers the world’s leading employee experience and digital workplace professionals. According to Tech Crunch, Adobe are comfortable with this position because they trained Firefly on images from Adobe Stock which it believes it had permission to do so, despite some photographers and Adobe contributors being unhappy about this arrangement. Adobe made a similar announcement last month, declaring itself the only “commercially safe generative AI” and also stating it will “protect customers from third party IP claims about Firefly-generated outputs.

Yakov Livshits
Founder of the DevEducation project
A prolific businessman and investor, and the founder of several large companies in Israel, the USA and the UAE, Yakov’s corporation comprises over 2,000 employees all over the world. He graduated from the University of Oxford in the UK and Technion in Israel, before moving on to study complex systems science at NECSI in the USA. Yakov has a Masters in Software Development.

VentureBeat’s mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. The stock media agency plans to launch the new application in the coming months, but they have a waitlist for everyone to sign up. A historical comparison would be Starz, which licensed its catalog to Netflix in 2008. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers. Our models learn to infer product information through the diverse sources of information, latent knowledge, and logical reasoning that they learn.

A class-action lawsuit by a group of artists and a lawsuit by Getty Images claiming the company has copied and processed millions of images protected by copyright. In addition to performing administrative tasks, generative AI has the potential to assist people with formulating ideas and generating analytical texts – even facilitating creative work, empowering individuals to use their time at work more efficiently. The uncertainty surrounding generative AI – of displacing people from their jobs, for example – is tempered by the growing understanding of the need for companies to adapt to a new technology that is set to become more sophisticated, and more mainstream.

As far as effectiveness goes, it took Gizmodo five different prompts similar to “robot drawing a picture of a robot” before the AI actually spit out something close enough to that concept. Of the twenty total images the machine generated, only the one included at the top of this post clearly showed some representation of a robot holding a drawing/painting. The first pay-out to contributing creators was scheduled to be distributed in December, at the end of the company’s last fiscal quarter of 2022. It’s unclear how many contributors were paid last month, and how much was distributed, if any. Gizmodo reached out to Shutterstock with questions about this process, but did not immediately receive a response. Multiple recent lawsuits have been levied against the AI art generator, Stable Diffusion, and others for copyright infringement.

Gannett Halts AI-Written Sports Recaps After Readers Mocked the … – Slashdot

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AI-generated audio and media can also become monotonous and lack human imagination. And although Shutterstock stated that it licensed its images and metadata to OpenAI to train DALL-E last year, the software was trained on other sources as well. Once DALL-E is fully integrated into Shutterstock sometime next year, users will be able to use the tool to generate and customise their own images. Shutterstock continues to invest and engage in strategic partnerships to amplify the value of its high-quality content library, partnering with tech industry leaders like NVIDIA, Meta, OpenAI, and LG to develop Generative AI tools and standards for creators. Shutterstock unveiled the image generator powered by OpenAI’s DALL-E 2 engine back in January, and Adobe introduced Firefly in March.

Instead of being fearful of the tech, Swan said marketers should be excited about its potential to help with making new types of photos, videos, audio and text. He added that it’ll become “just another tool in our creative toolkit” if people learn to use it. However, since Yakov Livshits these AI models, including that of Dall-E is trained using large datasets of photos and illustrations or other art resources found on stock image sites, including Shutterstock, or scraped from the net, it won’t be surprising if copyright issues emerge in the future.

  • This move signifies Shutterstock’s commitment to driving AI tech innovation and positions it as the data and distribution partner of choice for industry leaders in generative AI.
  • Because of how new generative AI still is, companies like Shutterstock can help marketers create brand-safe and reduced-risk experiences, said Greg Swan, chief creative and strategy officer at the Minneapolis-based agency The Social Lights.
  • The AI image generation tool is the latest addition to Shutterstock’s Creative Flow toolkit and is included with customers’ existing licensing packages.
  • AppMaster, for instance, with its extensive range of built-in AI-related features, can leverage more sophisticated AI functionalities to diversify the customization options for its users.

Artificial intelligence (AI) has been quietly working away in the background for years, with many people unaware of its prevalence in daily life. However, the arrival of generative AI models last year – notably ChatGPT – has demonstrated just how influential it can be. Speaking to corporate leaders at a recent conference, Chairman and CEO of Alibaba Group and CEO of Alibaba Cloud Intelligence, Daniel Zhang, urged companies to embrace the digital tools on offer. He said if your company fails to keep pace with budding AI technology, “you may be the loser for the next generation”. In order to create brand new imagery, simply visit Shutterstock’s AI image generator page.

Photoshop plugin and standalone app for applying cinematic effects to still images gets new filters from Sapphire and Continuum. See the month’s best new 3D assets, including free 3D vehicles and props – and even a complete Sketchfab animated short. The work will “empower artists to harness the power of AI for character-driven visual effects workflows”, beginning with an integration between Maya and Wonder Studio.

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